Customer Loyalty Delusion
It is a well received notion in the business industry that aggressive marketing and advertising is number one when it comes to growth and revenue. New consumers are the life blood of a business, but at the same times innovation and costumer loyalty are just as important. Showing old customers that your business can adapt to meet there needs is the best way to bringing them back.
Business 101, Advertise, advertise, advertise! Most stores and businesses want to gain new and old customers alike, going as far as spending tons of money on ads. The problem with that is that in the process of gaining new costumers and reacquiring old ones, companies loose sight of the Loyal Customer.
Loyal Customers (LC) are the ones who never waver, they are committed and understanding. LC’s are the ones who will also attract more costumers, just because they love your company.
So lets be honest. Do companies really care about their LC’s or do they only care about their new customers?
- First, Companies focus on ads aimed at new customers.
- Second, They spend a lot of money on those ads.
- Third, all the “sales” they have are not for the LC’s, they are a vague gimmick used by companies to allow their LC’s to help recruit potential customers.
It’s a sick system when new customers get a great discount or a lower monthly payment and yet the LC gets nothing. Why? Because they aren’t going anywhere? If the only time companies worry about there costumers is when they want new ones or they are about to loose old ones. Is that really best practice?
Now if we juxtapose our lives with a business model, will we find that we treat our Loyal Friends better than companies treat their LC’s? I’m not saying that we spend multiple k’s a year trying to aggressively target new friends through ads. (Although I guess you could, and I’m sure people due on craigslist, or is that prosti… Never mind back to the topic). By all means I am also not saying you shouldn’t invest time in trying to mend friendships that have gone astray either.
The difference between life and business is that one has you spending money to better it and the other has you spending Time. How much time are you willing to spend on mending a friendship or finding a new one? How much time do we actually spend making our loyal friends feel important?
New friends and old friends are important, but don’t alienate your loyal friends. Loyal friends that took you lots of time to develop, to bond with, and to become close. These are the friends that deserve a little more time and effort. We can’t treat loyal friends like a pair of shoes, we can’t just pick and choose which friend we hang out with like they are interchangeable.
Show them how much they mean to you, spend a little more Time and Effort with them. Loyal friends are the ones that will guide you through the rest of your life, through thick and thin. So don’t treat them like some kind of friend for rent.
What did we learn? Loyalty is worth so much more than we value it. The time we invest in it is just as valuable. Even if those Loyal Friends are a bunch of losers you randomly went with to see a movie. Now they are your Losers and they should be treated as such.
I thank you for your time My Committed Reader.
I look forward to the next time we get to do this again.