Loyal Friends

Customer Loyalty Delusion

It is a well received notion in the business industry that aggressive marketing and advertising is number one when it comes to growth and revenue. New consumers are the life blood of a business, but at the same times innovation and costumer loyalty are just as important. Showing old customers that your business can adapt to meet there needs is the best way to bringing them back.

Business 101, Advertise, advertise, advertise! Most stores and businesses want to gain new and old customers alike, going as far as spending tons of money on ads. The problem with that is that in the process of gaining new costumers and reacquiring old ones, companies loose sight of the Loyal Customer.

Loyal Customers (LC) are the ones who never waver, they are committed and understanding. LC’s are the ones who will also attract more costumers, just because they love your company.

Value-Of-Customer-Loyalty

So lets be honest. Do companies really care about their LC’s or do they only care about their new customers?

  • First, Companies focus on ads aimed at new customers.
  • Second, They spend a lot of money on those ads.
  • Third, all the “sales” they have are not for the LC’s, they are a vague gimmick used by companies to allow their LC’s to help recruit potential customers.

It’s a sick system when new customers get a great discount or a lower monthly payment and yet the LC gets nothing. Why? Because they aren’t going anywhere? If the only time companies worry about there costumers is when they want new ones or they are about to loose old ones. Is that really best practice?

Friendship Delusion

Now if we juxtapose our lives with a business model, will we find that we treat our Loyal Friends better than companies treat their LC’s? I’m not saying that we spend multiple k’s a year trying to aggressively target new friends through ads. (Although I guess you could, and I’m sure people due on craigslist, or is that prosti… Never mind back to the topic). By all means I am also not saying you shouldn’t invest time in trying to mend friendships that have gone astray either.

The difference between life and business is that one has you spending money to better it and the other has you spending Time. How much time are you willing to spend on mending a friendship or finding a new one? How much time do we actually spend making our loyal friends feel important?

New friends and old friends are important, but don’t alienate your loyal friends. Loyal friends that took you lots of time to develop, to bond with, and to become close. These are the friends that deserve a little more time and effort. We can’t treat loyal friends like a pair of shoes, we can’t just pick and choose which friend we hang out with like they are interchangeable.

friends

Show them how much they mean to you, spend a little more Time and Effort with them. Loyal friends are the ones that will guide you through the rest of your life, through thick and thin. So don’t treat them like some kind of friend for rent.

In Closing

What did we learn? Loyalty is worth so much more than we value it. The time we invest in it is just as valuable. Even if those Loyal Friends are a bunch of losers you randomly went with to see a movie. Now they are your Losers and they should be treated as such.

I thank you for your time My Committed Reader.

I look forward to the next time we get to do this again.

-EB

via Daily Prompt: Vague

“Am I A Good Person?

“Am I a bad man
Cause I tried to get the things I never had, man
Was dealt the bad hand
But I maintain my life and changed my life
Even with these cards, I play the game right
Could you please shine one of your blessings down on me?
My life is a mess, many levels of stress and I really could use one now”

-Krayzie Bone

Good Person?

Am I a good person? Lets admit it, the world has teeth! Rows of razor sharp, soul crushing teeth, that will bite down when you lease expect it. I could sugar coat it but seriously once you hit a certain age the world loses it’s sugar coating. The reality is that growing up brings new challenges and affords new possibilities. It’s a kind of world that you are excited for when you are young but that excitement is quickly turned to misery and confusion. Life itself has a way of testing us at every turn with an unbiased, and non discriminatory attitude!

Life an equal opportunity hardship!

Most people are not born with a silver spoon in their mouth. The majority of humans must work, toil, and labor for an opportunity to afford a living wage. Yet the thing that amazes me is the people that have experienced life’s bite. The people who have gone through hell and still continue to thrive, and not just thrive but actually go out and have a smile on there face. These individuals are able to see something that others can’t, they are wired to think differently, they have the ability to show humility and compassion in the face of grief and misfortune. Why?

Because they are “a good person”. These people would give you all they had if it meant they were helping other. They would just as quickly give you their shirt or shoes than to let you go without.

This is something that I struggle with and I’m sure others do to. I don’t consider myself a bad person by any means. I do what I can to provide for my family, even in the midst of hardship. There isn’t a thing I wouldn’t do, and that is where the dichotomy lies. What would I do for my family? If this was a game of cards and I “was dealt a bad hand” I would do the normal thing. Bluff.

The thing is this isn’t a card game, and the decisions that I make as to how to handle situations has a ripple effect. If I bluff about my hand to garner favor, or assistance, am I really making myself happy? No. If I really wanted to be happy I would look for a way to bring joy to myself and others not just manipulate it so I can benefit.

I would fight for every chance to help instead of be helped. Look for chances to give, time, support, donations, attention or anything else. Yes we all go through times of need when life bites, but we have all felt that overwhelming sensation when people come together to help you. Even when all they do is check in on you.

Reciprocate! That is how we can be “a good person”. If we can be overwhelmed by joy from someone sharing with us, than imagine the feeling of being on the opposite side of that. To be the one that makes someone feel overwhelmed. Help others cause you never know when you’ll need their help too.

Thank you my Committed Reader

-EB