Loyal Friends

Customer Loyalty Delusion

It is a well received notion in the business industry that aggressive marketing and advertising is number one when it comes to growth and revenue. New consumers are the life blood of a business, but at the same times innovation and costumer loyalty are just as important. Showing old customers that your business can adapt to meet there needs is the best way to bringing them back.

Business 101, Advertise, advertise, advertise! Most stores and businesses want to gain new and old customers alike, going as far as spending tons of money on ads. The problem with that is that in the process of gaining new costumers and reacquiring old ones, companies loose sight of the Loyal Customer.

Loyal Customers (LC) are the ones who never waver, they are committed and understanding. LC’s are the ones who will also attract more costumers, just because they love your company.

Value-Of-Customer-Loyalty

So lets be honest. Do companies really care about their LC’s or do they only care about their new customers?

  • First, Companies focus on ads aimed at new customers.
  • Second, They spend a lot of money on those ads.
  • Third, all the “sales” they have are not for the LC’s, they are a vague gimmick used by companies to allow their LC’s to help recruit potential customers.

It’s a sick system when new customers get a great discount or a lower monthly payment and yet the LC gets nothing. Why? Because they aren’t going anywhere? If the only time companies worry about there costumers is when they want new ones or they are about to loose old ones. Is that really best practice?

Friendship Delusion

Now if we juxtapose our lives with a business model, will we find that we treat our Loyal Friends better than companies treat their LC’s? I’m not saying that we spend multiple k’s a year trying to aggressively target new friends through ads. (Although I guess you could, and I’m sure people due on craigslist, or is that prosti… Never mind back to the topic). By all means I am also not saying you shouldn’t invest time in trying to mend friendships that have gone astray either.

The difference between life and business is that one has you spending money to better it and the other has you spending Time. How much time are you willing to spend on mending a friendship or finding a new one? How much time do we actually spend making our loyal friends feel important?

New friends and old friends are important, but don’t alienate your loyal friends. Loyal friends that took you lots of time to develop, to bond with, and to become close. These are the friends that deserve a little more time and effort. We can’t treat loyal friends like a pair of shoes, we can’t just pick and choose which friend we hang out with like they are interchangeable.

friends

Show them how much they mean to you, spend a little more Time and Effort with them. Loyal friends are the ones that will guide you through the rest of your life, through thick and thin. So don’t treat them like some kind of friend for rent.

In Closing

What did we learn? Loyalty is worth so much more than we value it. The time we invest in it is just as valuable. Even if those Loyal Friends are a bunch of losers you randomly went with to see a movie. Now they are your Losers and they should be treated as such.

I thank you for your time My Committed Reader.

I look forward to the next time we get to do this again.

-EB

via Daily Prompt: Vague

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Battery Low

We have become a society that is crazily dependent on our cell phones for everything. They have become a crutch and have forced us to miss so many moments in life that once you step back and think about it it’s actually astonishing. I don’t know how many times a week I have to hear a complaint from some one (myself included) that goes along the lines of “Oh my phone is almost dead”. This one phrase is never a thing mumbled in a moment of silence or in between conversation. No it has been my experiences that people can’t help but feel obligated to interrupt whatever is going on to let people know that their phones battery has depleted. When this occurs it usually cause a change in conversation, it’s the equivalent of a wild card in Uno.

Why can’t we wait to say this? It’s bad enough that I find it tough to talk to someone that is constantly on their phone, yet this one thing bothers me the most. I would do my best to help you recharge your phone as long as you telling me doesn’t come at the expense of our conversation.

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Also I feel like we need to learn to do without our phones around our friends. Why can’t we put our phones down to enjoy the time we have with our friends? Now that I am considered an adult and I have to plan out my time with my friends, I can’t understand why we would give up moments just to check our phone. It depletes the moments you have with your friends, I get if you need to answer a call or check a message really quick but there is no good excuse for being on your phone the majority of the time your with your friends.

This is something I really need to work on and something I hope those around me will too. We should learn to enjoy each other and the time we have together. Cell phones should come second. The next time I hang out with my friends I will spend time enjoying it and leave my phone in my pocket.

via Daily Prompt: Deplete